I’m super excited to partner with Sprout Social on a free webinar on August 2nd at 3 pm ET. Of course, you’re invited! RSVP here. In this webinar, we’ll cover how to market on social like a global brand.
I’ll be co-hosting with Michael Patterson is a digital marketing specialist at Sprout Social, a social media management platform for business.
Webinar Details from the Sprout team:
A practical webinar to help you market your small business with multiple social media platforms. Filled with actionable tips, this webinar will help you create a social media strategy focused on reaching your future customers.
Join powerhouse social media strategist and co-author of the best-selling book “The Art of Social Media: Power Tips for Powers Users” Peg Fitzpatrick, as she gives tips on:
• How to create a social media strategy
• Feed the content monster with Feedly
• Manage conversations for multiple accounts
• Easy-to-use daily and weekly social media task lists
• Creating a workflow that works using shortcuts for time management
One important aspect of smart social media for brands is what I call Feeding the Content Monster or filling your content calendar. Here are some ideas for you:
Load your social media content calendar: Publishing to social media is an important part of any social marketing strategy. Sharing social content helps boost reach, increase following and establish your brand as a thought-leader. If you have no process in place, check out this webinar on building a social content calendar. When filling up a social media calendar, make sure your team satisfies the content needs of each individual network. Since no two social media audiences are the same, there are no hard-and-fast rules about how often to post. However, there are guidelines out there to use as a jumping off point:
- Post six to nine times to Twitter
- Post one to two times to Facebook
- Post one to two times to Google+
- Post one to three times to Instagram
- Post one to two times to LinkedIn
Read more about creating a social media schedule here: Checklist for Social Media Managers
Create unique social imagery to share: According to Twitter, tweets that contain images receive an average 35 percent boost in retweets. Lean on your design teams to create enough shareable social media images for each of your networks and profiles. Or make your own!
I love to use Adobe Spark and Canva for Work for my graphics. Sprout Social has a cool tool called Landscape to resize images for all the different social media platforms.
Pin this awesome social media checklist for reference and JOIN US for the webinar live or the replay to help learn to market your brand on social media.
Content retrieved from: http://pegfitzpatrick.com/market-global-brand/.