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High user volume is typically great news for most websites. That means your digital marketing plans have finally paid off. However, some sites also experience serious problems with increased traffic. If you are not prepared, you could end up with a crashed site or a seriously slow site because of high traffic. When more requests are flowing in, you should expect the site to stay online and perform optimally to capitalise on the increased interest. Therefore, follow the below suggestions to keep your site afloat when content goes viral:

Upgrade the Web Host

If the traffic requests are gradually increasing over time, then it’s definitely time to upgrade your web host. If your site has been using shared hosting all this time, now is the time to make the switch to a more reliable option like cloud hosting. You should also consider options like dedicated and VPS, which are considered much better for sites with high traffic volumes than shared packages. If your traffic numbers are spiking suddenly, as it does when content goes viral, you might not be able to immediately upgrade. Therefore, it’s best to anticipate in advance and make the necessary changes.

Monitor the Impact of High Traffic on Server

You never know how high traffic may impact certain applications on the server without the adequate tools. Knowing the exact impact of traffic on the various components of your site is important for improving it. Therefore, use an application instrumentation monitoring tool, like Dynatrace or New Relic, to better understand what the current traffic is doing to the application. This will help you know whether the server is getting taxes and when the capacity limit will be reached.

Optimise Images by Reducing File Sizes

Images can seriously slow down a site if they are sized around 2MB or bigger. Ideally, you should keep the size of all images on your website below 1.5MB. If you have many images on your site, this could become a problem when the traffic volumes increase. It’s a particular issue for mobile users. Therefore, start right away to compress images using an image compressor program. There are some you can get online for free. You can also use an image scaling API to keep all images at an ideal site that does not tax on the loading speed. You can also edit the Javascript to let devices know to resize images to an appropriate site considering the speed. You can further reduce the burden by sending scaled images to a CDN, which will be discussed below).

Offload to a CDN

CDN stands for content delivery network, which is an automatic scaling software that reduces the burden of traffic on your website. You can use a CDN to reduce the burden on servers and minimise the risk of your site going offline or getting unbearably slow. CDNs are commonly employed to manage traffic and keep websites online. You will have to separately buy a CDN, which is available from reputed firms like Amazon.

Last but not least, you can send certain static content to a cache repository to keep the processing bulk down. Static content is web pages or components that should be always visible but is not actively engaged with by users. The About Us page of a site is an example. Use this caching strategy and the ones listed above to keep your website from crashing and losing the newly attracted users.